Big brand of surfwear Billabong is one of the unavoidable and above all timeless brand of clothing for surf enthusiasts. It was therefore interesting to propose a new graphic line more current while keeping the existing codes.

branding concept



June 2020



first step

The redesign of the logo was simple, keeping the idea of the emblematic waves of the brand while modernizing the typography used. As for the waves, they were improved and simplified. The logo can be declined on all a range of colors symbolizing freedom but also the variety of colors found in the paradisiacal landscapes of surfers.

second step

Then it was important to adapt the famous collection catalogs with the new visual identity, fresh, young.