Boeïa is a jewellery brand based in Switzerland. The Boeïa universe is inspired by Ibiza and its bohemian world. In 2020 Lou Pellicari re-creates the universe of the brand to give it a strong visual identity in accordance with the brand's ethics.

This starts with the choice of a new naming for the brand, formerly Jewerly By Chloé. In a second step, a new style of shooting took place to follow the brand's editorial line and highlight the products for use on social networks.




September 2020


Naming, Branding

first step

Changing his brand name was a very important step in the development.

From Jewerly By Chloé to Boeïa, this name is born from the word Bohemia and from the designer's desire to have a unique name that doesn't focus the brand only on jewellery, in order to leave total freedom for her creativity.

second step

For the release of its new collection, we decided to carry out a photo shoot in order to highlight the novelties.

Used on its social networks and on its website, the photos work perfectly with the brand's new visual identity.