Wasabi is a large sushi chain very well known in Switzerland. The desire of this project was simply to give a boost to this great emblematic brand that needed a rejuvenation.

branding concept



October 2020



first step

The logo consists of a symbol and a modern font. The symbol represents the combination of Japanese symbols meaning "wasabi" simply. Simple and self-effacing, this logo attracts the eye and gives a youthful look to the chain.

second step

What better way to present the brand's new visual identity than by sticking posters all over the city? Thanks to a triptych combining a catchphrase, a delicious sushi photo and the logo, this association will be sure to please.

final step

For your greatest pleasure, the website has been totally redesigned to offer you a totally enjoyable experience in order to order your best meal.